Case Study: Motor Press Guild MPG Track Day Automotive Press Event
Key Client Objectives: Turnkey production of the largest private 2-day automotive media driving event and awards banquet in the nation.
Services: Pre-production, event execution and post-production including: Budget development. Strategic and tactical planning. Fundraising, registration & sponsorship solicitation. Contract negotiations. Event concept generation, production, logistics, execution and management.
Results: V4 has been producing the MPG Track Day event in its entirety for 5 consecutive years, successfully breaking all previous records in the 20+ year history of the event including: Revenue & Profitability. Attendance. Manufacturer Participation. Sponsor Participation.
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