What We DoSponsorship Activation: Venture 4th works with companies to activate their sponsorships. We collaborate to devleop the activation strategy and turnkey tactics to deliver the maximum return on the sponsorship. V4's sponsorship activation services include on-site interactive displays, signage placement, data collection, lead generation and hospitality. When Toyota wanted to activate on their sponsorship of the Monterey Historic Automobile Races, V4 was contacted to activate the sponsorship and generate maximum media exposure. The Toyota F1 team was brought in from Germany to set a new track record, a race of legends event was created featuring historical grand prix drivers, a display of rare vintage race cars was produced and an interactive panel discussion with historic grand prix drivers was held.
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