What We DoSponsorship Identification, Negotiation and Management: When Eliminator Boats identified the NASCAR team owners, drivers, officials and fans as a consumer segment they wanted to reach, they partnered with Venture 4th to help achieve their goals. Working with NASCAR and International Speedway Corporation, V4 successfully established a new sponsorhsip category and negotiated the"Official High Performance Power Boat" of Daytona International Speedway and California Speedway. V4 also developed and implemented a fully integrated marketing program that included at-track displays, in-water live experiences and demos, media, PR and charitable activities. Partnering with sponsoring brands, we produced several themed boats: Jeff Gordon - Pepsi; Darrell Waltrip - Mountain Dew; Kasey Kahne - Budweiser and with NASCAR a 50th Anniversary of NASCAR boat. The themed boats were utilized for B2C and B2B marketing and display activations at all the events held at the two speedways, as well as media and press events and trade shows. Each themed boat that was produced was sold at the Barrett-Jackson Auction with proceeds from the sales going to charitable organizations.
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