Case Study: San Diego Bayfair
Key Client Objectives: Act as the primary advisor to the Board of Directors and provide a strategic and tactical sponsorship and marketing plan.
Services: Sponsorship identification, negotiation and the development of strategic partnerships. Strategic planning and tactical execution. Sponsor relations and management of all on-site sponsorship activations.
Results: Secured Primary/Title Sponsor: Air National Guard. Secured Presenting Sponsor: Degree Men's Deodorant. Secured additional sponsors and strategic partners including: Ford, Lucas Oil Products and others. Attendance: Over 101,000. Television: Versus/NBC Sports, Speed TV & mav TV. V4 has served as the Marketing Agency of Record for San Diego Bayfair since 2010.
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