Venture 4th Marketing

Case Study: Eliminator Boats NASCAR Sponsorship

Key Client Objectives: To integrate Eliminator Boats as a major sponsor in NASCAR to develop opportunities to build brand awareness with NASCAR fans, to gain access to NASCAR executives, sponsors, team owners, drivers and media personalities, to generate media coverage and to create live experiences demonstrating the product ultimately resulting in boat sales.

Services: Sponsorship Concept Development. Sponsorship Opportunity Identification. Sponsorship Contract Negotiations. Sponsorship Management. On-site Activation. Media Relations.

Results: Created a new sponsorship category that previously never existed – “Official High Performance Powerboat of…” Negotiated a sponsorship package with NASCAR, International Speedway Corporation, Daytona International Speedway and the California Speedway. Managed all on-site activations of Eliminator Boats displays at multiple events held at Daytona and California Speedways. Created strategic partnerships with Pepsi, Mountain Dew, Budweiser and NASCAR for the production of specially themed project boats that generated major media coverage. Created the opportunity to conduct live demonstrations of Eliminator Boats on Lake Lloyd in the infield of the Daytona International Speedway to give demo rides to NASCAR Executives, TV Network Personalities, NASCAR Team Owners and NASCAR Drivers resulting in several Eliminator Boats purchased by various NASCAR Executives, Team Owners, Drivers and Fans.

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