Case Study: Swedish Match Tobacco - General Snus
Bar, Nightlife & Product Sampling Events
Program Services: Nightlife and Event-driven Product Sampling Programs:
Identify target markets around key areas of distribution in the US.
Saturate each market by performing nightlife and event-driven product sampling events.
Negotiate and execute nightlife and event contracts on a national level.
Hire and train Brand Ambassadors and Product Specialists.
Perform Product Sampling.
Perform Public Relations and Social Media activities in each market.