Case Study: Swedish Match Tobacco - General Snus Bar, Nightlife & Product Sampling Events
Program Services: Nightlife and Event-driven Product Sampling Programs: Identify target markets around key areas of distribution in the US. Saturate each market by performing nightlife and event-driven product sampling events. Negotiate and execute nightlife and event contracts on a national level. Hire and train Brand Ambassadors and Product Specialists. Perform Product Sampling. Provide Entertainment. Perform Public Relations and Social Media activities in each market. Program Reporting.
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